Basic economic theory shows that in a highly competitive market, returns will be driven down to essentially no economic profit as rivals imitate any known advantage. To achieve a durable advantage, executives must find ways to defy this very powerful force of competition. The W Report™ provides a proven, innovative way to see what contributes to a company’s revenue growth today, and predictive power of where to focus efforts that will drive future revenue.
Our competitive strength research requires a number of fixed investments to help executives make decisions about how to drive organic revenue growth. One of those key investments is our research on our W-30 companies. While corporate subscribers gain full access to this proprietary research, we make partial data available to individual executive members (free registration required).
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