About The W Reports™
Basic economic theory shows that in a highly competitive market, returns will be driven down to essentially no economic profit as rivals imitate any known advantage. To achieve a durable advantage, executives must find ways to defy this very powerful force of competition.
The W Reports™ provide a proven, innovative way to see what contributes to a company’s sales growth today, and predictive power of where to focus efforts that will drive future sales and pricing power. Created by Harvard Business Review author and wRatings CEO Gary A. Williams, our platform provides fresh, forward-looking data that cannot be found anywhere else.
Using customer data, we make visible what companies are doing that drives ─ or inhibits ─ sales growth. Our predictive analytics and AI tools identify new opportunities where companies can invest to boost growth.
Our data requires a number of fixed investments to help executives make decisions about how to drive organic growth. One of those key investments is our research on our competitive benchmarking companies, which we make available for limited periods of time to the public.