Rankings of 30 popular companies selected from the hundreds in the wRatings universe of coverage
Basic economic theory shows that in a highly competitive market, returns will be driven down to essentially no economic profit as rivals imitate any known advantage. To achieve a durable advantage, executives must find ways to defy this very powerful force of competition.
The W Report™ provides a proven, innovative way to see what contributes to a company’s revenue growth today, and predictive power of where to focus efforts that will drive future revenue. Created by Harvard Business Review author and wRatings CEO Gary A. Williams, our platform provides fresh, forward-looking data that cannot be found anywhere else.
At wRatings, we provide a proven, patented way to out-think and out-execute your rivals through our competitive research. Using zero-party (customer) data, we make visible what companies are doing that drives ─ or inhibits ─ revenue growth. Our predictive analytics and AI tools identify new opportunities where companies can invest to boost growth.
Our competitive strength data requires a number of fixed investments to help executives make decisions about how to drive organic revenue growth. One of those key investments is our research on our W-30 companies, which we make available for limited periods of time to the public.