Since 1999, we’ve helped the CEO and executive community drive sales growth by determining the best levers to pull to make investments and cut costs.
The catalyst for wRatings goes back to the 1980s, when founder Gary A. Williams started a software company focused exclusively on the original Apple Macintosh®. By the time he sold it in the 1990s (for pennies on the dollar, unfortunately), he had missed the substantially larger market for Microsoft Windows® 95 and its precursors.
How could this happen? Why didn’t the best, most elegant product win? The answers would not be discovered for many more years, but Gary vowed that other executives would not have to experience that similar pain of defeat when missing a massive market opportunity.
In the late 1990s, Gary teamed up with sales guru Robert B. Miller (co-author of best-selling book Strategic Selling®) to form Miller-Williams Inc., a sales research firm based out of San Diego, CA. By combining Gary’s patented Strategic Profiling research method with Bob Miller’s sales process, they focused exclusively on helping 12 CEO’s and their executive & sales teams on growing sales.
Between 2004 and 2007, Gary incorporated financial metrics into his research methods to create an investment grade product for the hedge fund community. At this time an during one of the worst US recessions ever, Gary found the precursor to financial success and built it into his methods based on a comprehensive, five-year study of 2,628 companies from all sectors of the global economy.
A leading indicator to future financial gain exists: The wRatings method measures the gaps between customer expectations and company performance to generate rankings.
The unique rankings and data were initially listed on several investment sites, including Bloomberg, FactSet, and S&P Capital IQ. Since 2011, partners of wRatings have launched a series of funds, and licensed its data for inclusion in many investment-grade products. The Drucker Institute, in partnership with the Wall Street Journal and S&P, utilize wRatings data in their annual rankings on corporate effectiveness.
In 2015, wRatings CEO Gary A. Williams teamed up with Gerard F. McDonough to form G2 Equity Partners and combine their competitive & human capital research methods (respectively). The firm collaboratively engages with other equity holders to accelerate sales growth.
In 2019, we launched the wRatings System for continuous delivery to put our predictive analytics into the hands of senior executives around the globe. Our SaaS platform (Software-as-a-Service) is available on demand 24×7 so customers can grow their sales today, which is when they need and want it.