Most Competitive Companies 2023-Q2
Rankings of the most popular companies based on their ability to meet customer expectations
What’s in this Report
- Competitive strength scores based on how close each company’s performance meets customer expectations
- Changes in ranking from previous quarter
- Pricing Power & NPS® for each company
- W-30 Trends of Pricing Power versus Revenue Growth
- Competitive trends for Premiums, Discounters, Challengers and Standards
- Detailed analysis of Apple’s Competitive Profile
Report Takeaways
- Pricing power is a leading indicator for revenue growth and for the fifth straight quarter, pricing power has declined to a post-pandemic low of 4.2%.
- Companies with a premium-focus (e.g. Apple, Deere) are performing the best at meeting customer expectations, improving to their highest levels yet post-pandemic.
- Challenger companies (e.g. Netflix, Tesla, Uber) have been performing the most consistently with customers, and rank only slightly behind premium companies currently.
- Discount companies (e.g. Costco, Southwest, Schwab) performed well with customers at the start of the pandemic but dipped quickly in 2022, and are rebounding to perform well today
- Companies that represent traditional standards (e.g. ExxonMobil, Intel, J&J) are struggling the most in today’s market, as customers are seeking out companies that offer more distinctive, compelling value
- Any type of “new norm” for competition has not been established in this post-pandemic market; Winners and losers are yet to be determined but the battle is well underway.
