Rankings of the most popular companies based on their ability to meet customer expectations
What’s in this Report
Competitive strength scores based on how close each company’s performance meets customer expectations
Changes in ranking and scores from 2023 to 2024
Pricing Power & NPS® for each company
Competitive trends for Premiums, Discounters, Challengers and Standards
Competitive Profiles on 11 companies
Key Report Takeaways
Taking over the top spot from Zoom last year, Deere meets customer expectations better than all others, an impressive feat for an industrial manufacturer. Deere’s “smart, industrial strategy” brought improvement in two key customer areas.
In today’s uncertain business environment, pricing power matters a lot because it allows companies to pass on costs; But pricing power continues to slide beyond its historical averages to 3.9% in 2024.
Premium companies continue to dominate with their customers, building new barriers to entry in Channel Lock-Out and Routine Reliance moats.
We drill down into five head-to-head matchups, detailing competitive strategies for how Deere became ranked #1, how Costco & Amazon co-exist as leaders, how new fintech Square/CashApp compares to American Express, the Intel/Apple break-up, and Boeing’s safety impact on Delta and Southwest.