University campuses, like the students that inhabit them, are always changing. That’s why, in 2020, Aramark Collegiate Hospitality set out to better understand the ideal campus hospitality ecosystem. Research was conducted in partnership with wRatings to find out what students wanted and needed from their college experience. One takeaway from that research came through loud and clear. Even with evolving technology, tastes, and priorities—not to mention the influence of the pandemic—college students crave an authentic on-campus college experience today more than ever.
“Armed with the information from that research, we set out to better understand what role dining and hospitality can and should play on campus,” said Jack Donovan, President and CEO, Aramark Collegiate Hospitality. “We combined analytics and real-world experiences to identify new ways to drive better outcomes for students and institutions alike.”
The team identified the need to consider the overall wellbeing of students while cultivating an experience that delivers education within a hospitality ecosystem.