Rankings of the most popular companies that are winning today, based on their ability to meet customer expectations and generate pricing power
The W Report™ on the Most Competitive Companies is our quarterly analysis of today’s most popular companies based on their ability to meet customer expectations and generate pricing power. Rankings of the companies serve as a scorecard for any organization, providing unbiased data to benchmark competitive strength.
The most recent surprise uptick in inflation is taking its toll on pricing power and, although still positive overall, sales growth continues to decline from its peak in early 2022. A pathway to higher pricing power and sales growth does exist, but it requires companies to better meet customer expectations across a myriad of functional and emotional needs. Some companies have turned that corner already, others are still struggling.
In this report, we dive into how Cash App, a company owned by Block (NYSE: SQ), has defied the squeeze on pricing power by setting up new rules that its rivals are being forced to follow. It’s quite the achievement in this challenging economy.
Similar to the Dow Jones Industrial Average of 30 prominent companies, we’ve selected 30 well-known companies from our universe of coverage to form the W-30 Company Index. We chose them based on their size, industry, and brand recognition, as well as their business framework: Premiums, Challengers, Standards, and Discounters.
To generate the rankings, we polled 6,802 customers online between March 18, 2024 and March 27, 2024 to measure their expectations against each company’s performance. Consumers are screened to determine their most recent customer status and responses are graded based on their data quality.
11 Pages, PDF Format
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