MONEYBALL FOR SALES GROWTH
Find your value,
Fuel your growth
Decision-ready playbooks that show you
where and how to create compelling value for customers.
AS SEEN IN
Trusted by 650+ Companies
Your #1 competitor is what customers expect.
Go-to-market and sales strategies are frequently built on historical data and intuition. Yet, in today’s world of uncertainty, what customers value is constantly shifting. Gambling can be fun, until you lose all your money.
Our starting spot creates certainty: We uncover what your current and future customers expect . . . and how much more they are willing to pay for each source of value you could be creating.
We analyze your strengths and weaknesses versus those expectations and competitor performance. Our AI-powered platform builds a roadmap so you know which actions will create more value.
Close those customer value gaps and your sales grow.
Nationally Recognized and Vetted
Wall Street Journal:
Our customer analytics score the
Top 250 Best-Managed Companies
Bouncing the Ball
Differently
How Competitive Strength is Being Attained These Days
Harvard Business Review:
Change the Way
You Persuade
NPS is Out. Moneyball is in.
Legacy metrics like NPS or CSAT only show you how customers felt yesterday, making organizations trying to win the fast-paced value race while looking in the rear-view mirror.
W Ratings builds an AI-powered roadmap to identify where customer value could be created, where it is being quietly destroyed, and recommendations on how to make it happen. And it’s been proven to work.
● Patented customer expectations analytics
● Real-time competitive performance tracking
● Prioritize actions by predicted sales impact
25+
YEARS OF RESEARCH
Refining the science of customer expectations and willingness to pay (pricing power) since 1999.
650+
PORTFOLIO COMPANIES
A global database of competitive intelligence across every major industry.
WSJ
VETTED ANALYTICS
Our customer analytics score the Top 250 Best-Managed Companies published every December since 2017.
W-30
INDEX OF COMPANIES
To benchmark against your own customer value gaps, we rank 30 well-known brands every quarter.
"They show us things we really didn't understand about our customers before, telling us accurately what impacts individual markets to keep us ahead of our competition. Every time we see an increase in our customer scores, we see an increase in our market share."
"The insights gained from W Ratings greatly improved our understanding of how to approach our customer base. The regional segmentation enables us to tailor our strategy to specific geographies and sales teams. This resource is invaluable for anyone seeking a deeper understanding of their market and sales opportunities."
"The W Ratings information on customers, suppliers, and competitors brings such value and helps shape your business strategy. It taught our teams what not to focus on, and what truly creates value and pricing power. All of our business units saw growth at a greater rate than previous years."
"In my 32 years of distribution, I have never seen data so rich as this. Truly a roadmap of where to focus our activities in order to increase our potential for success."
"As a smaller player in a highly competitive industry, our folks were much more energized once they saw the data and how easy it was to interpret. We were able to carve out a major competitive point of difference, and we saw huge growth within our national accounts."
"Everyday companies large and small are trying to figure out how well customers will respond to what they're planning to deliver. With W Ratings, the guesswork is done. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share."
"It is an honor to be recognized as one of America's most competitive companies. This is particularly noteworthy because it is based on both our financial strength and consumer confidence in our brand."
"If the customer is always right, a recent ranking of the 40 most competitive companies among consumers may point to some headed for greater economic profit, and possibly a higher stock price."
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2026 Annual Report
What drives a company’s sales growth? The ability to create value by meeting customer expectations.
See the annual rankings for the W-30 index, with a detailed look at how Tractor Supply Company is creating value with its Life Out Here strategy.
For a limited time, download your copy today below [no email required].
