Rankings of the most popular companies based on their ability to meet customer expectations
What’s in this Report
Competitive strength scores based on how close each company’s performance meets customer expectations
Changes in ranking from previous quarter
Pricing Power & NPS® for each company
Competitive trends for Premiums, Discounters, Challengers and Standards
Detailed analysis of Lululemon’s Competitive Profile
Satisfying customers isn’t enough to stay successful. Don’t be the next Borders, Compaq or Ringling Brothers. The key to success is to meet customer expectations better than your rivals, what we measure in a company’s Competitive Strength.
For the first time, Lululemon ranks as the #1 Most Competitive Company. They didn’t achieve it the conventional way, and have become the Apple of their industry niche.
Netflix selling an ad-based option is damaging customer perception, as they dropped 14.7% since last quarter and are losing their pricing power with customers.
Premium companies continue to out-perform Challengers, Discounters and Standards. But subtle shifts are underway that may favor industry Standards again, provided they improve in three key customer areas.