Most Competitive Companies
Our quarterly report series that ranks the companies winning today, based on their ability to meet customer expectations
About the Most Competitive Companies Reports
Don’t be the next Blockbuster, Borders, Compaq or Ringling Brothers. Satisfying customers is not enough to win and keep customers. What companies must strive to achieve is competitive strength, which is the ability of a company to meet customer expectations better than its rivals.
Unlike traditional brand, satisfaction or Net Promoter Score® studies, competitive strength better measures the real-world market. The reason is because customer expectations can be set by a company, a rival and even by others outside of your industry. As gaps in expectations fluctuate and new ideals are set, companies must adapt how they compete to win and keep customers.
For 15+ years, wRatings has been ranking the competitive strength of companies. In 2023, we re-launched the publication of the top 30 Most Competitive Companies in our quarterly report series. We conduct online interviews of ~200 customers per company over the course of a year, using the wRatings panel and other panels as needed to pre-qualify respondents as customers of that company.
Similar to the Dow Jones Industrial Average of 30 prominent companies, we selected 30 well-known companies across a variety of industries that best represent the US and global economy. To better understand where customer value is shifting, we categorize the companies into their business frameworks:
- Premiums are companies that focus on high quality offerings that are higher priced than their direct rivals
- Standards are companies that occupy the top spot within their industry in terms of market share or mind share, and set the norms for fair-value in terms of performance/price
- Challengers are companies with new and innovative ways to do business within an industry, and defy the status quo as they strive to build a new set of norms
- Discounters, which are a subset of Standards and Challengers, are companies that are low cost within their industry or offer their services for free to customers (i.e. the customer is the product)
Each quarter, we learn how the Most Competitive Companies are responding to shifting customer needs, rival performance and dynamic market environments. Sign up today to have the latest reports sent to you.
