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2023

Most Competitive Companies

Gary A. Willams
July 13, 2023

The W Report™

Most Competitive Companies 2023-Q2

Rankings of 30 popular companies selected from the hundreds in the wRatings universe of coverage

The Top 5 Most Competitive

In This Report

  • Competitive strength scores based on how close each company’s performance meets customer expectations
  • Changes in ranking from previous quarter
  • Pricing Power & NPS® for each company
  • W-30 Trends of Pricing Power versus Revenue Growth
  • Competitive Trends for Premium, Discount, Challenger and Standard business frameworks

Report Takeaways

  • Pricing power is a leading indicator for revenue growth and for the fifth straight quarter, pricing power has declined to a post-pandemic low of 4.2%.
  • Companies with a premium-focus (e.g. Apple, Deere) are performing the best at meeting customer expectations, improving to their highest levels yet post-pandemic.
  • Challenger companies (e.g. Netflix, Tesla, Uber) have been performing the most consistently with customers, and rank only slightly behind premium companies currently.
  • Discount companies (e.g. Costco, Southwest, Schwab) performed well with customers at the start of the pandemic but dipped quickly in 2022, and are rebounding to perform well today
  • Companies that represent traditional standards (e.g. ExxonMobil, Intel, J&J) are struggling the most in today’s market, as customers are seeking out companies that offer more distinctive, compelling value
  • Any type of “new norm” for competition has not been established in this post-pandemic market; Winners and losers are yet to be determined but the battle is well underway.

 

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