Satisfied customers that are willing to recommend your company isn’t enough. Just ask former executives from Blackberry, Blockbuster, Circuit City, Compaq, Gateway, Nokia, Ringling Brothers, Saturn, Sears, and numerous others.

When the Oakland A’s put Moneyball into action for the 2002 season, the premise was simple: Don’t buy players. Buy runs. They figured out what truly contributes to winning and focused all efforts on it. And now, every MLB team uses Moneyball in some way. But when it comes to customer analytics today, most companies are still buying players, not runs. Don’t let this be you.

The new rule is simple: Your #1 competitor is customer expectations. If you are setting and meeting those in your industry, customers are willing to pay more. That drives more sales, margins, and market value. No need to believe us — the proof is here.

Using Moneyball analogies on how sports teams are winning today, I separate the signal from the noise in customer analytics to show you how to create customer moats that turn into those durable, Warren Buffett economic moats.

Don’t be the last to join the winners.