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Press Room from 2013

January 17, 2013
Announcing the Launch of the Customer Value Index 200:
Identifying the Leading Customer Engagement Companies

NEW YORK, Ny--(BUSINESS WIRE)-- The Porter Group, Brady Capital Research (www.bradycap.com), and wRatings Corporation (www.wRatings.com) today announced the launch of the Customer Value Index 200 (www.cvi200.com). This innovative index offers investors an opportunity to capture the value offered by companies that have historically delivered high quality economic profits and developed deeply emotional customer relationships based on cultures of transparency, authenticity, and engagement. By combining a patented approach to identifying companies with superior competitive positions and harnessing the power of social media the CVI200 offers a play on the appreciating value of “social capital” over the next decade and the real value creating powers of strong core values, dynamic corporate cultures, and stakeholder community focus.

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“This research provides an excellent way to look at competitive strength from both a customer and investment view point. The insights from wRatings clearly show whether resources being allocated are improving or destroying customer value.”
Michael A. Jackson, Former VP Corporate Development
Adolph Coors Company
Launch video in external player (1 minute, 39 seconds)