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The Most Competitive Companies 2026 report report is our annual ratings for The W-30 Index based on how much value each one is creating for its customers. The report also show how much more their customer’s are willing to pay (WTP) if the company could meet their expectations. In other words, the pricing power available to capture for each company. 

Our rankings measure the value gap between what customers expect and how companies perform. Closing those gaps is how companies create value for their customers.

Using 5-years of data from the W-30 Index, we stress tested each company’s value creation abilities for its impact on their sales growth each quarter. With 99.9% confidence using a Bayesian analysis, the data proves that value creation, not market timing or competitor moves, drives sales growth.

W Ratings Clients, Insiders, and Partners have access to the W-30 quarterly data via the W Ratings platform. The platform includes W-30 data and analytics back to 2020 for pre-pandemic comparisons.

See our research every year in the Drucker Institute / Wall Street Journal rankings of the 250 Best-Managed Companies, as we are 1 of 15 data sources that powers the rankings.