Over the years, I’ve had the privilege of working with hundreds of CEOs around the world, and one challenge continually rises to the surface: Sales growth is baffling. As an athlete, coach, and fan, I’ve found that same challenge in sports: Winning is elusive.

But fortunately, the answers exist . . . if you’re willing to open your mind to a new framework of thinking.

When the Oakland A’s put Moneyball into action for the 2002 season, the premise was simple: Stop buying players, Start buying runs. They figured out what really contributes to winning and focused all their efforts on it. And now, every MLB team uses Moneyball in some way. But when it comes to customer analytics today, most companies are still buying players, not runs.

That’s why I created the Moneyball Blog, to help you grow sales by seeing what really drives your customer’s willingness to pay. Satisfied customers that are willing to recommend your company isn’t enough. Just ask the former executives from Blackberry, Blockbuster, Circuit City, Compaq, Gateway, Nokia, Ringling Brothers, Saturn, Sears, and numerous others.

Using Moneyball analogies on how sports teams are winning today, I separate the signal from the noise in customer analytics to show you how to create profitable sales growth by winning more customers. This is NOT about NPS or satisfaction: Executives win today by setting and meeting customer expectations. Your #1 competitor is customer expectations. And we’ve proven it.

Join me to leapfrog your competitors. As Oakland A’s GM Billy Beane said back in 2002: “Adapt or die.”