Reverse Engineer your Sales Growth

The scoreboard is customer expectations. And you’re already on it.

As a W Ratings Insider, you see exactly what customers need and expect, and how well 40+ top companies are performing to meet those expectations. By marrying this powerful perspective with a company’s financial and operating metrics, you can clearly see what works — and does not work — to grow sales profitably.

It’s Moneyball for sales growth. Nothing else is like it. Just ask our clients. And see independent proof that it works.

Apply for Access to the W Ratings Insiders Program

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Insider FAQs

Why become a W Ratings Insider?

  • Out-smart, out-sell, and out-execute your competitors
  • See the only forward-looking analytics on what customers expect and need next to drive profitable growth
  • Discover why customers are buying from 40+ well-known companies, including the W-30 Index
  • Identify which needs customers are most willing to pay (WTP) for next quarter by company
  • View rankings by Value Gaps on 40+ companies back to 2020
  • Dig into detailed customer perception data, including expectation and company performance levels on both functional and emotional needs
  • Advanced customer analytics on which areas are contributing most to revenue and gross margin growth, going back to 2020
  • Receive quarterly customer and financial updates to the companies for trending evaluation
  • Quickly snap profiles, charts, and analytics to put in your decks


How do I become a W Ratings Insider?

Apply to become an Insider by filling out the form above. You must use a business email for a company (or college/university) that meets our criteria.

If you’re with a company with $50M+ in sales, a consultant, a stock analyst, or a college student/professor, you’re in.