Insider FAQs

Why become a wRatings Insider?

  • Out-smart, out-sell, and out-execute your competitors
  • See the only forward-looking analytics on what customers expect and need next to drive profitable growth
  • Discover why customers are buying from 45+ well-known companies, including the W-30 Index
  • Identify which needs customers are most willing to pay (WTP) for next quarter by company
  • View rankings by “Moneyball” Value Gaps on 45+ companies back to 2020
  • Dig into detailed customer perception data, including expectation and company performance levels on both functional and emotional needs
  • Advanced “Moneyball” customer analytics on which areas are contributing most to revenue and gross margin growth, going back to 2020
  • Receive quarterly customer and financial updates to the companies for trending evaluation, including Net Promoter Scores® (NPS)
  • Quickly snap profiles, charts, and analytics to put in your decks

How do I become a wRatings Insider?

Apply to become an Insider by filling out the form below. You must use a business email for a company (or college/university) that meets our criteria. If you’re with a company with $50M+ in sales, a consultant, a stock analyst, or a college student, you’re in.

Join the wRatings Insiders Program

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