NPS is Out. Moneyball is In.
Adapt or Die.

The future is visible, if you know where to look. As a wRatings Insider, you see exactly what customers desire and expect, and how well 40+ top companies are performing to meet those expectations. By marrying this powerful perspective with a company’s financial and operating metrics, you can clearly see what works — and doesn’t work — to grow sales profitably.

It’s Moneyball for sales growth. Nothing else is like it. Just ask our clients. And see the proof that it works.

If you’re not ready yet, check out our Moneyball Blog to see how executives, consultants, and investors win using our really cool analytics.

Join the wRatings Insiders Program

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Insider FAQs

Why become a wRatings Insider?

  • Out-smart, out-sell, and out-execute your competitors
  • See the only forward-looking analytics on what customers expect and need next to drive profitable growth
  • Discover why customers are buying from 40+ well-known companies, including the W-30 Index
  • Identify which needs customers are most willing to pay (WTP) for next quarter by company
  • View rankings by “Moneyball” Value Gaps on 40+ companies back to 2020
  • Dig into detailed customer perception data, including expectation and company performance levels on both functional and emotional needs
  • Advanced “Moneyball” customer analytics on which areas are contributing most to revenue and gross margin growth, going back to 2020
  • Receive quarterly customer and financial updates to the companies for trending evaluation, including Net Promoter Scores® (NPS)
  • Quickly snap profiles, charts, and analytics to put in your decks


How do I become a wRatings Insider?

Apply to become an Insider by filling out the form above. You must use a business email for a company (or college/university) that meets our criteria.

If you’re with a company with $50M+ in sales, a consultant, a stock analyst, or a college student/professor, you’re in.

NPS is Out. Moneyball is In.
Adapt or Die.

The future can be seen. As a wRatings Insider, you see exactly what customers expect, and how well 40+ top companies are performing to meet those expectations. By marrying this powerful customer perspective with a company’s financial and operating metrics, you can clearly see what works — and doesn’t work — to grow sales profitably.

It’s Moneyball for sales growth. Nothing else is like it. Just ask our clients. And see the proof.

If you’re not ready yet, check out our Moneyball Blog to see how executives, consultants, and investors put our really cool analytics to use.