Customer Success Stories
With W Ratings, companies become
rule-makers, not rule-takers.
Stories in the Spotlight
Our framework empowers executives to make decisions with unprecedented speed and confidence to achieve their sales growth goals. We want to accelerate the time to value of implementing W Ratings to gain results quickly.
We’ve conducted 600+ research programs globally and possess a 97% annual renewal rate with CEOs and their executive teams. Even after a CEO leaves/retires, we consistently retain that subscription and typically gain a new one where the CEO has moved.
With W Ratings, companies achieve uncommon results because they learn to think about sales growth in entirely new ways. This allows them to transform their competitive position in their markets, becoming Rule-Makers rather than Rule-Takers.
We’ve selected just a few customer success stories from our implementations all over the world.
"They show us things we really didn't understand about our customers before, telling us accurately what impacts individual markets to keep us ahead of our competition. Every time we see an increase in our customer scores, we see an increase in our market share."
"The insights gained from W Ratings greatly improved our understanding of how to approach our customer base. The regional segmentation enables us to tailor our strategy to specific geographies and sales teams. This resource is invaluable for anyone seeking a deeper understanding of their market and sales opportunities."
"The W Ratings information on customers, suppliers, and competitors brings such value and helps shape your business strategy. It taught our teams what not to focus on, and what truly creates value and pricing power. All of our business units saw growth at a greater rate than previous years."
"In my 32 years of distribution, I have never seen data so rich as this. Truly a roadmap of where to focus our activities in order to increase our potential for success."
"As a smaller player in a highly competitive industry, our folks were much more energized once they saw the data and how easy it was to interpret. We were able to carve out a major competitive point of difference, and we saw huge growth within our national accounts."
"Everyday companies large and small are trying to figure out how well customers will respond to what they're planning to deliver. With W Ratings, the guesswork is done. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share."
"It is an honor to be recognized as one of America's most competitive companies. This is particularly noteworthy because it is based on both our financial strength and consumer confidence in our brand."
"If the customer is always right, a recent ranking of the 40 most competitive companies among consumers may point to some headed for greater economic profit, and possibly a higher stock price."
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Finning Caterpillar
Competing in an industry where customers no longer want to buy your equipment, or pay for it to be serviced, what do you do? Create new rules by charging for something customers want to pay for: Productivity.
Coors Brewing Company
Reengineering a 100+ year old company rooted in family values is not an easy task. But how do you grow sales in an industry driven by distribution that is dominated by one key player? Start a new game where only you can win.
FM Facilities Maintenance (bought Vixxo)
How do challenge the status quo and convert from a cost-driven, service industry to one that is tech-driven, with a durable economic advantage? Find common sources of value that both your suppliers and customers are willing pay a premium for.
Allied Waste (merged with Republic Services)
Back in 2005, it was a slugfest in the waste disposal industry. Smaller, independent-owned trash collectors were undercutting the market since they could offer lower prices due to their lower overhead. Allied Waste, the #2 player in the industry, needed a new way to compete that out-smarted/out-executed both Waste Management and the smaller players. How’d they do it? By becoming the FedEx of the industry.