Outthink Rivals. Outsell Everyone.
See what Winners see First.

Why guess what customers expect when you can know—and win because of it? The scoreboard is customer expectations. And you’re already on it.

As a wRatings Insider, you see exactly what customers need and expect, and how well 40+ top companies are performing to meet those expectations. By marrying this powerful perspective with a company’s financial and operating metrics, you can clearly see what works — and does not work — to grow sales profitably.

It’s Moneyball for sales growth. Nothing else is like it. Just ask our clients. And see independent proof that it works.

Apply for Access to the wRatings Insiders Program

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Insider FAQs

Why become a wRatings Insider?

  • Out-smart, out-sell, and out-execute your competitors
  • See the only forward-looking analytics on what customers expect and need next to drive profitable growth
  • Discover why customers are buying from 40+ well-known companies, including the W-30 Index
  • Identify which needs customers are most willing to pay (WTP) for next quarter by company
  • View rankings by “Moneyball” Value Gaps on 40+ companies back to 2020
  • Dig into detailed customer perception data, including expectation and company performance levels on both functional and emotional needs
  • Advanced “Moneyball” customer analytics on which areas are contributing most to revenue and gross margin growth, going back to 2020
  • Receive quarterly customer and financial updates to the companies for trending evaluation, including Net Promoter Scores® (NPS)
  • Quickly snap profiles, charts, and analytics to put in your decks


How do I become a wRatings Insider?

Apply to become an Insider by filling out the form above. You must use a business email for a company (or college/university) that meets our criteria.

If you’re with a company with $50M+ in sales, a consultant, a stock analyst, or a college student/professor, you’re in.