From our universe of coverage, we’ve selected 30 well-known companies to form the W-30 Index of companies. This is similar to the size of a well-known industry benchmark, the Dow Jones Industrial Average of 30 prominent companies, although our selection criteria is different. We chose them based on their size, industry, and brand recognition, as well as their business framework.

Analyzing companies by their business frameworks provides an innovative and compelling way to look at the power of a company’s market approach outside of your industry, and borrow proven ideas to generate profitable sales growth.

Rankings of the W-30 serve as a scorecard for any organization, providing unbiased data to benchmark their customer value gaps. To generate the rankings, we poll tens of thousands of customers to measure their expectations against each company’s performance.

All wRatings clients receive access to the W-30 benchmarks through our SaaS (Software-as-a-Service) platform, along with their own customer data.

To gain access to the W-30 data and more well-known companies in our benchmark database, become a wRatings Insider.