The W Ratings Stack

Moneyball helps baseball teams win more games.
W Ratings helps you win more customers.

Building the System

For the first 20 years of W Ratings, our tools were segmented into multiple different systems that performed our predictive analytics. In 2019, we embarked on an effort to consolidate all the tools into a single system, and alter our business model from customer research to Growth Decision System for Customer Value.

W Ratings is built different. We are not another dashboard. Not another survey. Customer research remains an important input, but it was never designed to be the entire growth decision system.

Today, we are a system for deciding where customer value becomes financial growth.

DECISION LAYER
Our system makes AI safe, useful, and precise for you by generating playbooks and decision briefs that show how to build value for multiple teams: strategy, marketing, finance, logistics, field sales, and key accounts down to the individual buyer .

ONTOLOGY LAYER
A single, unified view of how data and value flows inside your organization to connect actions and initiatives in the real-world that impact growth. This secure layer ensures LLMs only see what is necessary, protecting you and W Ratings from stealing any intellectual property (IP).

MODEL LAYER
The system continuously evaluates your competitive surface area; It isolates exactly where your pricing power is secure, where your market share is quietly being eroded, and where your competitors have left themselves exposed.

DATA LAYER
We construct a customer value twin of your market — connecting what your customers expect directly to how your business operates and your pricing practices.

 

Patented Methods

Using our patent for collecting and analyzing data, the W Ratings system assembles a unique digital twin of customers unmatched through other data methods. The methods involve combining customer perception of expectations, emotions, pricing sensitivity and other critical buying decision factors.

After building a digital twin of customers, we perform a series of automated analytics so that the data’s story is easy to understand and memorable.

Most data presentations are uninteresting, monotonous and often downright boring. That’s because data is, well, just data. 

This never happens with W Ratings. It’s the difference between seeing a static picture and an action-packed movie.