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The W Reports™ Overview

Our data is highly unique. Unlike any other market or stock research firm, the wRatings data measures how well a company is meeting their customer's expectations across nine sources of competitive advantage.

The patented system has been honored in many publications, including the May 2002 cover article in Harvard Business Review. Our CEO's first book, The 5 Paths to Persuasion (Warner Business Books, 2004), was voted the Fast Company book of the month in July 2004.

Also in early 2004, TechTV honored our CEO for building one of the top 9 most innovative small businesses. Video clips from other CEOs describing our research in the TechTV show can be found here.

Through our weekly W Reports™, we spotlight companies that tend to be the most active in the financial press. These are available for free to all members, but typically only for one week. After that, only Business and Institution Members have access.

You can download a sample of the 7-page W Report™ in PDF. Each report contains definitions to help interpret the charts and tables. Corporate executives and consultants can join as a Business Member to access the W Report™ on their company or client. Institution Members can access all reports.

   Membership Levels:   Consumer    Business    Institution
The W Reports™ Overview Abour Our Rankings
Annual Reports 2010 Annual Reports 2006
Annual Reports 2009 Annual Reports 2005
Annual Reports 2008 Annual Reports 2004
Annual Reports 2007
“Every time we would see our [W] ratings rise a point at ARAMARK, we’d subsequently see our revenue and market share increase as well.”
John J. Zillmer, Former EVP
ARAMARK Corporation
Launch video in external player (1 minute, 39 seconds)