The wRatings Corporation provides investors, corporations, consulting & sales executives, marketers and consumers with unique, independent competitive research. We are a data publishing company and do NOT provide investment banking or consulting services.

Every quarter, we publish competitive strength ratings and analysis on companies using a blended view of their economic profits and consumer advantages. The ratings provide a forward-looking view on how durable a company's advantages are likely to hold off competitors, thereby protecting both their customer base and economic profits. This enables our clients to make better, informed financial decisions.

To our awareness, we are the only research firm that owns a database specifically designed to measure competitive advantage.

Why subscribe to the wRatings coverage? We can provide you with millions of reasons.

- 33.8 million consumer responses and growing
Our database is uniquely designed to track consumer expectations against how well companies deliver. We simultaneously collect spending habits and pricing power of each consumer, which allows us to see trends in where consumers are willing to spend in any economic conditions.

- 540+ companies covering 12 industries starting in 2002
The power of our approach is the ability to compare any company to another using a common framework.  Because industry lines continue to blur, our subscribers can see how competitive companies line up against both traditional and non-traditional rivals.

- 17 common consumer needs that predict revenues
In our early days, we asked consumers hundreds of questions in our surveys to understand their needs. Over time, we were able to perform extensive statistical analysis to figure out only those needs that contributed to revenues. They consist of 12 functional needs and 5 emotional needs. The functional needs are generic concepts that include quality, pricing, uniqueness, usefulness, availability, safety, leadership, brand, competence, consistency, simplicity and time-sensitivity. The emotional needs are bi-polar, where either end is correct depending on a consumer's expectations. They are trusting-questioning, precision-flexibility, connected-detached, variety-routine and stability-anxiety.

- 9 sources of advantage
Based on a rolling five-year analysis started with our 1999 data, we found a direct link from consumer markets (how companies deliver on the 17 needs) to 9 business frameworks that make money. Our data shows you no only "which" companies are monetizing their models, and "how" they are doing it.

- 5 minute consumer interviews
Because of our longevity and extensive level of data, we've been able to reduce the traditional market survey down to the size of typical news interview.  This allows us to avoid the bias associated with surveys over 10 minutes that only a certain number of consumers will ever complete. We conduct as many as 50,000 interviews per quarter where consumers tell us their expectations vs. how well a company meets them in two short pages.

- 4 updates per year in advance of quarterly earnings
Working on a fiscal calendar rotation, our subscribers see dynamic movements in competitive advantage so they can analyze whether they are shifts or just drifts. This regular, consistent updates provide upstream projections on how well a company is likely to meet their financial projections.

- 1 common, quantitative method to compare every business segment
Today's financial systems provide a common way to look at the health of every company's fiscal responsibilities. With the wRatings approach, our subscribers also have a common way to look at the health of every company's competitive and customer responsibilities at the business segment level. Our quantitative assessments often allow subscribers to validate their intuition about how well (or not so well) a company is performing.

- 1 predictable, affordable price
Whether you need a single report or access to all of our current & historical data, you can be assured that the price is consistent.  According to one subscriber, trying to assemble the depth and breadth of our data coverage would have cost over US $6,000,000 -- and that was just for one year's worth of data.

For more information on how to become a Premium Subscriber, contact us at members@wratings.com.